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FA Cup winners sport a new look by The Brand Union

Portsmouth FC has received a contemporary rejuvenation from global brand design agency The Brand Union as the club looks to advance its positioning across new media channels with an evolved and relevant identity.

Portsmouth FC has received a contemporary rejuvenation from global brand design agency The Brand Union as the club looks to advance its positioning across new media channels with an evolved and relevant identity.

The refreshed crest, already seen on the club’s away kit, will be rolled out across the brand and becomes central feature in the club’s home kit when the new 2008/9 season strip is launched in July.

The brief was simple: To paraphrase Henry Ford…

20 May 2008
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  • Tuning in to Tone Brand identity isn’t just how a brand looks, it’s also how a brand “sounds.” Increasingly, brands are paying attention to the tone of their language… 03 January 2007
  • Symbolism's power across different markets Two recent incidents have got the branding fraternity's knickers in a twist. The first involves Barclays Bank who is apparently willing to ditch its… 01 July 2007

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  • Building a trusted brand in China In a country where harmony is an explicit and politically directed theme underpinning all areas of social and economic development, there are two… 15 April 2008
  • Fine Tune Your Research Research is a great tool for branders and marketers, but it must be used wisely. Rather than determining final answers, research is more suited to… 10 October 2007
  • Green brands get the green light Fair trade, carbon footprint, organic, holistic, GM-free. Green brands. It’s the trend du jour, but it doesn’t look like likely to go away. The… 01 October 2007
  • What brand is your passport? It goes without saying that Italian suits and fine leather goods surpass the standards of style and sophistication of its classiest contemporaries… 01 October 2007
  • Finding the way to a successful brand experience Keeping consumers and finding new ones is a constant challenge for all organisations. Leaving them to get lost is unlikely to be a successful… 10 June 2007
  • The Role of HR in Brand Building Employer Branding is only a slice of the branding pie. 05 May 2007

Press releases

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  • 23 January 2008 The Brand Union appointed as Vattenfall brand and design consultancy
  • 09 November 2007 The Brand Union promotes Simon Bailey to Managing Director
  • 05 November 2007 WPP’s global brand agency Enterprise IG becomes The Brand Union
  • 10 October 2007 The Brand Union creates ideal launch platform for Emaar destination brand
  • 19 September 2007 The Brand Union backs Creative Excellence Scholarships at Reed’s School
  • 09 September 2007 The Brand Union mixes the old with the new for Abu Dhabi Culture and Heritage
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