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Case studies Consumer Services

OCT Group Brand refresh One of China's most admired and success state-owned enterprises, OCT which is based in Shenzhen, southern China, decided to mark its 25th anniversary with a brand refresh. The exercise turned out to be one that really sparked everyone's imagination. Read more

All case studies for Consumer Services

Brand refreshOCT Group

Gooh! Idea, positioning and identity Gooh! - it is easier to say what it isn't. Gooh! isn't a new…
Herlitz Corporate and packaging redesign For the relaunch of the Herlitz brand identity, we modified…
Marassi Destination branding As Emaar moved into the new territory of Egypt with a luxury resort, the…

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