OMX Corporate identity
| Fact |
Value |
| Contact |
Stockholm |
| Client |
OMX |
| Project |
Corporate identity |
| Industry |
Financial Services |
| Timeline |
Aug 04 - Ongoing |
| Services |
Brand Architecture
Brand Naming
Brand Identity
Live Events
Brand Experience
|
| Team size |
10 The Brand Union
14 Client |
Changes in the finance market and within the organisation, both in terms of the operations themselves and on the geographical markets, made it difficult for OMX to communicate their basic value propositions to their customers. The remedy for their fragmentation was a new brand, a new structure and a new hierarchy.
The challenge was to tie the business strategy and the creative development into one tight unit.
A new business tool platform and a new way of thinking
What we have done is to build a completely new brand platform - with a new name, a new logotype, a new structure and a new hierarchy. However, we didn't simply want to describe the project as being a change of name and logotype. It is a project that has created a new business tool platform and a new way of thinking in the company.
The creative work
OMX wanted to find and define a clear communication strategy to support their efforts in reaching the desired business position. So the creative development work was tightly integrated and co-ordinated with identifying our business strategy.
Position and vision
OMX’s position is clear, their vision is to be regarded as the world's leading partner for more efficient securities transactions.
Logotype
OMX has been developed to be a unique mark. Not to mimic other premium brands such as Gucci or Apple or anything else existing in the market.
Typography
The On typeface is unique to OMX and is also unique because it exist both in Sans and On Sans.
Icons
The toolbox of icons help navigate between the products, as well as provide inspiration to how the products can be used.
Photography
The different photo styles are updated every year, except the portrait style. The action photos from the management meetings and the board meetings have become distinct carrier of this dynamic brand.
OMX has become a clear brand in a very complex industry. A striking proof of this is the great interest OMX has received from potential buyers.
"We are now seeing the result of our hard and purposeful work with positioning and cost control" says Magnus Böcker, President and CEO of OMX, when reporting on a very strong turnaround from €50 million deficit (when our assignment started) to €100 million in profit one year later.
